F1 2023 Hungarian Grand Prix Watch Party

Safaricom Decode 2.0 a dynamic platform for Safaricom engineers to showcase their technical skills and connect with the tech community. The event combines technology and purpose to empower the youth in utilizing the digital space effectively. Dell Technologies used an F1 Simulator at the event to demonstrate tech innovation tips from Formula 1 Simulation, such as realistic physics modeling, high-resolution graphics, AI-driven opponents mimicking human behavior, and the use of force and haptic feedback on quality racing wheels.

The Paddock Experience didn't miss out on the Singapore Grand Prix held on September 17th 2023 at the Ibury Lounge. They continued the F1 Simulated Speed Challenge, with participants racing to achieve the fastest lap on the simulated Singapore GP circuit, famous for its challenging bends. The winner received a bottle of Jack Daniel's Old No.7 and earned a place in the finals event at the Abu Dhabi Grand Prix.

During the NBCA-KMI Motorshow at Sarit Centre Expo from September 15th to 17th, 2023, we provided GT simulators and Virtual Reality experiences. At the NCBA Bank Stand, we implemented a quick "15-second rule" to facilitate speedy car loan approvals for customers. Additionally, at the CFAO Toyota booth, we showcased CFAO Toyota's support for the Toyota Gazoo Racing Team by offering a realistic racing simulation experience on our GT Track simulators.

The Paddock Experience group had an exciting time at the Hungarian Grand Prix and decided to continue their F1 excitement by participating in the Simulated Speed F1 Challenge sponsored by Jack Daniels during the Italy GP watch party at the Vineyard Lounge on 3rd September 2023. In this challenge, participants raced on F1 simulators to set the fastest lap time on a simulated circuit based on the Italy Grand Prix. The winner received Jack Daniel's merchandise and earned a place in the finals of the Simulated Speed Challenge at the Abu Dhabi Grand Prix.

Video game consoles with FIFA 23, Fortnite, and Just Dance simulations were rented for a twins' birthday party. The boys enjoyed a FIFA 23 tournament, while the girls danced to the Just Dance Simulation. Attendees received video game gift vouchers as a thank-you gesture from the twins for their presence at the party.

On 9th July 2023, Ibury Lounge hosted the British GP watch party, featuring the continuation of the Simulated Speed F1 Challenge, proudly sponsored by Jack Daniel's. The winner secured a spot in the final watch party and was rewarded a bottle of Jack Daniel's. The event proved to be a thrilling experience for motorsport enthusiasts, who gathered to witness the simulated F1 action and cheer on their favorite competitors. The atmosphere at Ibury Lounge was electric, with attendees immersed in the world of Formula 1 racing. The British GP was a resounding success, leaving participants and spectators eagerly anticipating future events and further cementing their passion for motorsports and camaraderie.

Building on the success of the previous challenge hosted on 28th May 2023,  Austrian GB Simulated Speed F1 Challenge, hosted on 2nd July 2023 aimed to engage attendees in a thrilling competitive virtual racing experience. The simulators replicated the iconic Red Bull Ring circuit in Spielberg, Austria, known for its fast straights and challenging corners. Participants had the opportunity to showcase their skills and compete against each other for the top spot on the leaderboard. At the end of the challenge, the top performer received recognition for their exceptional driving skills. Prizes sponsored by Jack Daniel's were awarded to position 1, propelling the winner to the final event.

NCBA Bank utilized the F1 simulator as a strategic tool in launching the Motorshow 2023 Expo, in partnership with KMI Association, an event for which NCBA are destined to be the main sponsors. The F1 simulator served as an interactive and immersive experience for attendees, allowing them to engage with the world of motorsports in a virtual setting. The simulator experience effectively communicated the bank's commitment to motorsports, and provided a platform for brand engagement and promotion.

Redbull, a well known energy drink company, took a unique approach to engage with the audience by hosting a video game tournament at a video game expo dubbed, PLAY hosted by Movie Jabber at the Sarit Centre Expo Hall on April 29, 2023. To facilitate this event, Redbull hired console gaming stations (PS5's, TV's, Games and Accessories), providing participants with a platform to compete against each other in a competitive gaming environment. The tournament serves a focal point for attendees, allowing them to showcase their skills and compete for prices while also promoting Redbull as a brand that supports and celebrates gaming culture.

During the IFTEX 2023 - Kenya's International Floriculture Industry Trade Fair held on June 6-9 2023 at the Visa Oshwal Center, Ring Road Parklands, Nairobi, Maersk Kenya incorporated a truck simulator as part of exhibition booth to enhance visitor engagement. The truck simulator allowed visitors to experience the challenges and intricacies of driving a Maersk truck in a realistic virtual environment. This demonstrated an immersive experience that showcases the complexities of the logistics and transport industry. By simulating the truck driving experience, Maersk aimed to educate the visitors about skills, precision and decision-making required in their day-to-day operations. The truck simulator experience also served as a platform for Maersk to highlight their commitment to safety, efficiency and environmental sustainability in transportation.